Banks are usually associated with two things: large amounts of information and waiting in queues. Even before the boom of digital signage, financial institutions and banks were employing a very similar technology to inform and educate their customers, all while improving their experience. Today, however, most of us like things to be fast-paced and digital signage is proving to be one of the most powerful tools banks have at their disposal.
Online banking has changed the way people interact with their financial institutions but many customers still prefer to pop into their physical branch. However, most still expect a modern, streamlined experience and digital signage is a fantastic way to deliver precisely that. Digital signage displays at strategic locations can greatly reduce perceived wait time, and screens promoting new services and products can do wonders for cross-selling, as well as enhance your bank’s overall brand image. Live data displays are a great way to communicate with retail customers and disseminate information quickly and reliably, without having to reprint signs every time you change or update your offerings.
Banks are usually associated with long wait times, which can lead to customer dissatisfaction. Banks can greatly reduce perceived wait times with the help of digital signage. Token-number-based systems can make any queue more manageable by allowing customers to sit and relax, while they wait for their number to show on the screen. You can also improve customer experience by providing useful and relevant information or cross-selling products and services while your customers are in the queue. Studies have shown that the more products of an institution a customer has, the more likely are they to stick to the same bank. Digital signage can help you promote your products and services to particular audiences – for instance, Forex products in front of your bank’s exchange counter.
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